Launch of the EAC Green Digital Practices Guidebook at COP27

November 10, 2022

Many consumers today are demanding that companies do more for the environment and people. However, similarly, consumers also want to reduce their own impacts through the daily choices that they make – conscious that, put simply, every action counts. Our daily choices can and will affect how green the world will become.


Today, the Every Action Counts (EAC) Coalition launches its first edition of the Green Digital Practices Guidebook, providing orientation on how to innovate so that everyday consumption has a more positive impact on climate, nature and society. The Green Digital Practices Guidebook includes landscaping of the coalition’s members’ work, practice design principles, and case study insights into the work of the EAC members Rabobank, BBVA, Ant Group, DANA, Delivery Hero, and FNZ. Each EAC member describes their approach to improving climate and nature-related transparency and action, along with the challenges and learnings encountered.

the challenges 

For example, Ant Group just launched a green fintech program on 10x1000 Tech for Inclusion, an open fintech training platform that is training 1,000 emerging talents and tech leaders from emerging markets, each year. Participants of the program will gain insight into green and sustainable financial products to accelerate the development of their own green fintech solutions.  


Acorn, a Rabobank subsidiary, enables smallholder farmers in the Global South to access the voluntary carbon market. In less than three years, more than 25,000 farmers have gained access to carbon credits, receiving payments for ecosystem services as a mechanism to mitigate the impact of climate change.


The Green Digital Practices Guidebook will soon be available as an open, online resource to seek contributions and best-practice sharing beyond the Every Action Counts (EAC) Coalition.  


In 2023, the EAC aims to significantly expand its collaborative ecosystem, seeking more partners dedicated to the deployment of digital innovations to empower consumers across the globe to make more educated everyday choices – whether for their consumption or for their savings and investments. Currently, membership criteria of the EAC mainly focus on platforms with significant end-customer reach and digital focus. However, interdisciplinary, cross-sectoral solutions are needed to address the diverse global climate and nature challenges. The EAC will be looking to expand its ecosystem more and more beyond the actual membership.

The EAC was founded in June 2021, based on the joint pledge to empower 1 billion people by 2025 with green transparency and actions. It brings together a global network of digital, financial, e-commerce and consumer services companies, and connects them with experts in sustainability, nature and biodiversity conservation.

Contact: Gerrit Sindermann, DirectorEvery Action Counts (EAC) Coalition,