Every Action Counts Coalition

Connecting the world's leading digital platforms, financial institutions and experts to catalyse green actions of 1 billion consumers.

How we generate impact

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Collaboration

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Knowledge exchange

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Events & workshops

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Access to a
global network

EAC Coalition Members

Members of the Every Action Counts (EAC) coalition operate some of the world's largest digital platforms, ranging from financial services to ecommerce to telecommunications, with a combined customer base of 2.7 billion people around the globe.

Ant Group aims to create the infrastructure and platform to support the digital transformation of the service industry. We strive to enable all consumers and small businesses to have equal access to financial and other services that are inclusive, green and sustainable. https://www.antgroup.com/en/

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BBVA is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, it has leading franchises in South America. It is also the leading shareholder in Türkiye’s Garanti BBVA and has an important investment, transactional and capital markets banking business in the U.S. Its purpose is to bring the age of opportunities to everyone, based on our customers’ real needs: provide the best solutions, helping them make the best financial decisions, through an easy and convenient experience. The institution rests on solid values: Customer comes first, we think big and we are one team. Its responsible banking model aspires to achieve a more inclusive and sustainable society.

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BigPay is a Southeast Asian fintech company founded in 2017. The company is committed to democratising financial literacy, accessibility, and wellbeing in the region by providing accessible, transparent, simple and secure digital financial services. From payments to international transfers, credit, micro-insurance, personal loans, savings and smart budgeting, the goal is to drive sustainable change for consumers and businesses across Southeast Asia.

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DANA is a fintech company that aims to bring inclusive financial services to empower people for a better living. The company aims to be one of the pillars of the digital economy in Indonesia by enabling the society to transact seamlessly. As a highly secured and scalable payment service platform to connect everyone based on world class technology. DANA´s goal is to provide Indonesia with a trustworthy and convenient mobile payment system to cater the needs of its customers, and sustainable profitable business for its stakeholders.

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Delivery Hero is the world’s leading local delivery platform, operating its service in over 70 countries across Asia, Europe, Latin America, the Middle East and North Africa. The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and now part of the MDAX stock market index.

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FNZ is a global platform as a service company specializing in providing investment platforms to major financial institutions in the financial services and wealth management sectors. They are based in Edinburgh, Scotland and were founded in New Zealand. FNZ has delivered investment platform solutions to financial companies in 15 international markets across Europe, Asia Pacific, South Africa and North America.

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GCash is the leading mobile wallet in the Philippines. Customers can pay bills at over 400 partner billers and at more than 7,000 online partners. They can send and receive money within the Philippines; pay using QR codes at over 130,000 partner merchants; save money while earning interest; and invest money at local and global funds- all through the convenience of their smartphones. We are part of the portfolio of 917Ventures, the largest corporate incubator in the Philippines wholly-owned by Globe Telecom, Inc.

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Lazada Group has been the leading eCommerce platform in Southeast Asia since 2012. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Our purpose is to serve 300 million shoppers by 2030 through our logistics and payment networks. We are the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.

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Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.

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Mastercard is a global technology company in the payments industry. Our mission is to connect and empower an inclusive, digital economy benefiting everyone by making transactions safe, intuitive and accessible. By using secure data, networks and partnerships, our innovative solutions help individuals, financial institutions, governments and businesses realize their greatest potential. More than 210 countries and territories enable us to build a sustainable world that unlocks priceless possibilities.

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India's homegrown Paytm is a leading digital payment and financial technology platform that offers full-stack payment solutions to consumers, offline merchants, and online platforms. Our mission is to bring half a billion Indians into the mainstream economy through payment, commerce, banking, investments, and financial services. Owned by India's largest mobile-internet firm One97 Communications Paytm is founded by Vijay Shekhar Sharma and is headquartered in Noida, India.

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Rabobank is a cooperative bank with a mission: ‘Growing a better world together’. Together with our customers, clients, members and partners, we want to accelerate the Food System, Energy and Inclusive Society Transitions, and thereby respond to a rapidly changing world with the aim of creating a future-proof society that can overcome important social, geopolitical and environmental challenges.

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Sanlam is a diversified financial services group, operating across global markets. We are one of the biggest globally active insurance groups, and are classified as a domestic systemically important financial institution in South Africa. The mission is to contribute to financial resilience and prosperity in our target markets. Our expertise includes insurance (life and general), financial planning, retirement and employee benefits, investments and wealth management.

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Telenor Microfinance Bank Limited is a leading FinTech in the Pakistan landscape. Through our innovative and best in class digital financial solutions, we globally serve more than 180 million customers. Our mission is to provide secure and convenient digital financial services through the digital payments platform Easypaisa. With a nationwide network of more than 170,000 registered branchless banking agents, we play a major role in transforming Pakistan into a cashless and financially inclusive society through the power of collaboration and technology. ​

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eac members on a video call

News & Events

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IUCN Becomes Knowledge Partner of Every Action Counts Coalition

September 6, 2021
News

New knowledge partnership with the International Union for Conservation of Nature (IUCN) will...

New Global Partnership Launches To Encourage 1 Billion People To Take Green Action

June 28, 2021
News

The new ‘Every Action Counts’ (EAC) coalition will connect experts in nature conservation and...

See all news and events

Collaboration Projects

green digital practices guidebook

Green Digital Practices Guidebook

(2022) This guidebook provides a first overview of the approaches chosen by EAC members for empowering their customers with impact transparency and with options to make greener choices. It shares lessons learned in the process of developing digital solutions and engagement models to enable the adoption of carbon-light and nature-positive lifestyles.

  • Specific design principles
  • Landscaping of initiatives
  • Deep dive case studies

Finance, Nature and Food Transitions: Consumers choosing sustainable food systems in Brazil

(2022) The report outlines both, transition pathways for policy makers toward more sustainable food systems and proven strategies for e-commerce providers to effectively support consumers in the transition towards healthier and more sustainable food choices.

The analysis and modelling approach are globally applicable.

Green Actions Catalogue

(2021) The Green Actions Catalogue captures the green topics that EAC members will tackle, and illustrates the agenda of the coalition and its members. These priorities will inform the course of action between 2021-2023, and will also feed into an upcoming experimentation stage. In this experimentation stage, selected EAC members will test how to translate climate change and nature loss linked to specific choices into meaningful and actionable information.

  • Key drivers of nature loss and EAC action to de-couple consumption from nature loss
  • Areas of focus include: carbon emissions, plastic pollution, and waste management

Our Network

The Every Action Counts (EAC) Coalition's mission is supported by an invaluable and growing network of leading experts and organisations specialising in diverse disciplines of technology and sustainability.

Organisations

Experts

Ana Paula Bortoleto
Associate Professor
University of Campinas, School of Civil Engineering, Architecture and Urban Design
Ana Paula Bortoleto
Associate Professor
University of Campinas, School of Civil Engineering, Architecture and Urban Design

#wasteprevention, #proenvironmentalbehaviour, #responsibleconsumption

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Julien Boucher
Founder & Director / Co-Founder
EA - Environmental Action / Plasteax
Julien Boucher
Founder & Director / Co-Founder
EA - Environmental Action / Plasteax

Julien Boucher is a sustainabilityentrepreneur and expert with over 15 years of experience in sustainabilityconsulting, Life Cycle Assessment and eco-design. He recently played a pivotalrole in the development of plastic footprint methodologies and modelling ofboth micro- and macro- plastic pollution. He is a co-founder of both Quantis (www.quantis-intl.com) in 2006, EA- Environmental Action(www.e-a.earth) in 2012, Plasteax (www.plasteax.org) in 2021, and the PlasticFootprint Network (www.plasticfootprint.earth) in 2022. Julien is lead author of> 20 publications and scientific reports and conducted consultancy projectsfor over 200 clients. Julien sits in the board of REFFNET, ENEC & ASL (Association pour la sauvegarde du Léman).

Julien Boucher is teaching in severalschools and universities, including HES-SO, EPFL and is a professor at SUMAS. 

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Greg B Davies, PhD
Head of Behavioural Science
Oxford Risk
Greg B Davies, PhD
Head of Behavioural Science
Oxford Risk

Greg is a specialist in applied behavioural finance, decision science, sustainable investing, and financial wellbeing.

He founded the banking world’s first behavioural finance team at Barclays in 2006, which he led for a decade.

In 2017 he joined Oxford Risk to lead the development of behavioural software to help people make the best possible financial decisions.

Greg holds a PhD in Behavioural Decision Theory from Cambridge; has held academic affiliations at UCL, LSE, Imperial, and Oxford; and is author of Behavioral Investment Management.

Greg is Chair of Sound and Music, the UK’s national organisation for new music; and creator of Open Outcry, a ‘reality opera’ premiered in London in 2012, creating live performance from a functioning trading floor.

He is a frequent speaker and lecturer, and runs Behavioural Wine Tasting events with Master of Wine, John Downes.

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Dr. Reuben Ng
Assistant Professor
Lee Kuan Yew School of Public Policy
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Dr. Reuben Ng
Assistant Professor
Lee Kuan Yew School of Public Policy

A behavioural and data scientist trained at NUS, Oxford and Yale, Reuben spent 16 years in government, consulting and research. He leads workshops on innovation that blends data analytics, behavioural insights, and design thinking, and serves on advisory boards in finance, defence, education and sustainability. He is the first Singaporean and Oxonian to win the International Fulbright Science and Technology Award, and recently won Singapore’s most prestigious prize for early career social scientists: the Social Science Research Council’s $1-million-dollar Fellowship.

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Richard Bordenave
CEO / ExCom Member
BVA Nudge-Consulting / BVA
Richard Bordenave profile picture
Richard Bordenave
CEO / ExCom Member
BVA Nudge-Consulting / BVA

Richard is the co-founder of BVA Nudge-consulting (2013), and its CEO for APAC based in Singapore (and UK, US, FR…). After 20 years in Consumer Marketing he has specialized in applying behaviour change strategies for business, nudging customers and employees alike. Author and Lecturer both for professionals and academia, including NUS and NTU, Richard is also the founder of Singapore Behavioural Science Network. (BSN), a community of 140+ behavioural scientists, ethnographers, marketers tackling SEA most pressing Behavioural challenges (private, public, NGO).

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Sarah Perreard
Stakeholder Engagement Lead & Senior Sustainability Consultant / Co-Founder
EA - Environmental Action / PLASTEAX
Sarah Perreard profile picture
Sarah Perreard
Stakeholder Engagement Lead & Senior Sustainability Consultant / Co-Founder
EA - Environmental Action / PLASTEAX

Sarah Perreard is a senior sustainability and circular economy consultant with EA – Environmental Action. Sarah has been supporting cross-sector collaboration on environmental topics for the past 15 years, first from the corporate world, then from NGO and now consultancy. With a master’s degree in business management from the University of Geneva and a brain wired for system rethinking, Sarah has spent the last 8 years working on climate and plastic pollution alongside organizations like UNEP, IUCN, WWF, WBCSD, WEF and various governments and supporting the industry in their transition towards operating within planetary boundaries.

At EA, Sarah is leading stakeholder engagement efforts and scoping projects for intersectional impact on climate, biodiversity, and people.

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Siegmar Otto, PhD
Professor of Sustainability & Change
University of Hohenheim
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Siegmar Otto, PhD
Professor of Sustainability & Change
University of Hohenheim

Siegmar Otto is professor for sustainable development and change and his internationally recognized research is in the areas of digital transformation, sustainable behaviour and motivation, education for sustainable development, and sustainable economy. He is also an expert on evaluation research and evidence-based policy consulting. He has been principal investigator of several international research projects in these areas. He has published more than 30 articles in high ranking peer-reviewed journals.

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About the EAC Coalition

The EAC brings together a global network of digital, financial, e-commerce, and consumer services companies with experts in sustainability, and nature and biodiversity conservation. The network will share best practices in encouraging individuals to take positive actions in daily life to create planet-friendly outcomes. Each coalition member will endeavour to pursue locally relevant approaches to driving sustainable consumer action by advancing people-centric, tech-enabled and innovation-oriented engagement models.

The coalition holds the potential to scale green action as a norm which is encouraged, recognised and rewarded by leveraging technology and innovation models.

Contact

Get in touch with questions about the EAC Coalition, its members, and their activities. We're constantly looking to grow the EAC ecosystem!

contact@eac-coalition.com

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Gerrit Sinderman
Director
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Anouk Braune
Project Lead Community & Operations
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Carbon quotas are here to stay.
We help you meet them.

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Carbon quotas are here to stay.
We help you meet them.

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Carbon quotas are here to stay.
We help you meet them.